Everyone wants to rank for competitive keywords, but sometimes, it’s just impractical within the short term. That’s why everyone loves low-competition keywords they’re easy to rank for.
So let me show you ways to seek out low competition keywords and to confidently determine if they’re indeed low competition and use them in your content.
What a low competition keyword is.
Simply it is a keyword that’s easy to rank for. Now, with such a big amount of various factors that go
into ranking on Google, people generally consider low competition keywords as topics that do not require lots of backlinks to rank high.
5-step process which will help you find low competition keywords
Brainstorm a list of keywords.
And once I say topics, I’m talking about broad keywords that are associated with your niche. These are called seed keywords. as an example, if we have a site on parenting, some broad keywords might include “parenting,” “stroller,” “pregnancy,” “babies,” and “car seat.” attempt to think about 5-10 broad topics within your niche, but try and be specific enough that the keywords cannot be interpreted in too many various ways.
Expand your topics with a keyword research tool.
Keyword research tools offer you information about how often words and phrases are searched. They’re also the most way SEOs generate keyword lists. The one I will be using is Ahrefs’ Keywords Explorer. So to urge started, enter your list of seed keywords you only brainstormed then run the search. Next, visit the Phrase match report. Now, with a brim over 3 million keyword ideas, we’ll narrow this down.
Filter keywords for low difficulty scores.
A lot of keyword research tools provide some quite ranking difficulty metric. At Ahrefs, we call our Keyword Difficulty or KD. Our KD scores run on a scale of 0-100 and try to work out how hard it’ll be to rank in Google’s top 10 results for a given search query. The way we calculate it’s supported a weighted average of the number of internet sites that link to the highest 10 pages. this implies that the highest 10 pages for low difficulty scores won’t have many linking domains pointing at them. So let’s set a Keyword Difficulty filter with a minimum value of 0 and a maximum value of 20. Now we’ve got over 160,000 potential low competition topics. The keyword here is “potential.” Again, ranking is not only about backlinks. There is plenty of other stuff you must consider.
Check if you can match searcher intent.
Search intent tells us the rationale behind a searcher’s query. If you cannot match searcher intent, you will not be ready to rank – whether or not the query is so-called “low competition.” for instance, when someone searches for “best baby strollers, are they trying to find blog posts, product pages, or eCommerce category pages? the simplest thanks to understanding are to only Google the query and appearance at the top-ranking pages for what we call, the three C’s of search intent. the primary C is a content type — so are the top-ranking pages blog posts, product, or category pages? during this case, they’re all blog posts. The second C is the content format.
So are they listicle-type pages, how-tos, opinion pieces, or step-by-step tutorials? For this question, they’re all listicle-styled posts. and therefore the third C is the content angle. this can be the dominant selling proposition that the top-ranking pages are using. during this case, they’ve gone with the “freshness” angle, seeing because the top pages are using the present year in their titles. Assuming you’ve got a blog, you must be able to match searcher intent. Now, what a couple of queries like “baby strollers?” staring at the highest pages, you will see that they are mostly eCommerce category pages. So if you do not actually sell baby strollers, it might be tough to rank. There’s more to go looking intent than the three C’s but this could be enough to urge you to assault the proper path.
Assess whether the query is actually low difficulty.